7 Ways Evernote Can Make Your Content Marketing More Productive
Since its inception in 2007, Evernote has helped over 200 million users create notes, save ideas, and attach documents. It’s an active online community too, with over 5 billion notes created over the past decade. The sheer amount of data meant that it took Evernote 70 days to transfer files to Google’s Cloud in 2017.
Being able to put all your notes, reminders, ideas, and everything in between, on one easy-to-use platform has obvious appeal. There’s no doubt Evernote can help organize your content marketing and you can easily use Evernote for content planning.
In this post, we’ll look into the seven different ways you can use Evernote to make your content marketing more productive:
1. Save Articles, Ideas, and Just About Anything
(Source: Author’s screenshot)
Have you ever had that feeling where you remember seeing a great idea or post, but forgotten where to find it? It’s a familiar feeling to many of us, myself included. Evernote can act as your memory bank.
(Source: Author’s screenshot)
When you sign up to Evernote, you will have the option to add Web Clipper. When installed, the elephant logo will appear next to the address bar. This logo enables you to instantly save a page or article you’re browsing and clip it to your notes, as demonstrated by the previous image.
You can also use the platform to save the following:
- Blog post ideas
- Frequently used websites
- Email addresses
- Company marketing slogans
By proactively using Evernote, you will never have to worry about forgetting key ideas or notes again. This can be invaluable for your content marketing productivity as you’ll have a bank of topics and resources ready to go at any time.
2. Create Checklists
Now, we really start to see Evernote’s versatility. One of the best things you can do with your content marketing strategy is to put standard operating procedures in place. This will help you ensure each piece of content output meets the required standards set by your business.
Evernote can help you with this. For example, if you have a specific procedure for blog posts, then you can set up a checklist with a tick box for each stage. Due to it being an online platform, you can share it with your co-workers as you go through the editing process.
3. Discover Related Content
This is another neat feature Evernote offers. When you save articles and blog posts, you can use the platform to search for related content. This will enable you to find even more ideas and articles from reputable experts.
The feature, known as Context, works by effectively scanning your notes and articles, identifying keywords and finding related content. It looks at reliable sources, such as Wall Street Journal, Fast Company, and TechCrunch.
Additionally, Context can search through existing notes by you or notes shared by your co-worker, as you type. Evernote will then automatically surface any relevant content to what you’re working on. This invaluable tool can save you significant research time and bring you material you may not have even thought of.
In Evernote’s own words their “goal is to show you information that will help you improve the quality of your work, without you having to think about searching for it.”
4. Forward Emails to Evernote
Emails continue to be an integral form of communication in the workplace. In the era of instant messaging, in the business world, email is still King. In fact, 94% of respondents to a recent survey recommended people contact them by email.
So it’s highly likely you will get content ideas or related material through email.
Evernote gives you the opportunity to forward those emails to your notebooks, where you can access it anywhere, anytime.
Adding those emails to Evernote means it could be found through Context and directly to you when you need it most.
5. You Can Turn Your Notes Into a Blog Post
(Source: Author’s screenshot)
You can sync your notes with Postach.io, a blogging platform designed for Evernote users. Turning your ideas into finished blog posts is as easy as tagging them “published’” in your notebook.
Postach.io offers a variety of unique themes for your blog. You also have the option to code your own themes if you’re fluent in HTML. Our platform also offers managed services created by some of the tech world’s heaviest hitters, including Google Analytics and comment management from Disqus.
If you’re using Evernote and looking for a way to manage your blog effectively, Postach.io delivers an easy-to-use solution.
6. Evernote Reminders
This is part and parcel of Evernote. In today’s digital world, we are overloaded with information and it’s easy to forget things such as deadlines or important meetings.
With just one click, you can set reminders for any note you create. It could include the following tasks:
- Blog post deadlines
- Calls with co-workers or clients
- Daily monitoring of social media marketing performance
- Monthly review of content marketing strategy
- Recall topic ideas you had earlier in the day
These simple reminders could save the day when it comes to your content marketing strategy.
7. Integrate With GDocs
In 2016, Evernote stepped up its game by integrating with GDocs, Google’s popular alternative to Microsoft office.
The partnership brings a number of benefits to Evernote and Google Drive users:
- Access documents stored in Google Drive from Evernote
- Add any file in Drive to a note without leaving Evernote
- Any edits or changes to documents and files in Google Drive are automatically updated in Evernote
- You can copy and paste a Google Drive file link into Evernote from any email, chat messaging, or any other application
Google Drive and Evernote on its own are excellent tools for collaboration and organizing your documents. The integration of the two means you get the best of both platforms, using Google’s full array of features with Evernote’s organizational capabilities.
By fully utilizing the potential of Google and Evernote, you will be able to significantly scale up your content marketing productivity.
Evernote has been around for over a decade and it has evolved with the fast pace of change in the digital world. It has long shaken off the image as a simple platform where you can place your notes. That’s a tiny part of what it can do.
Evernote can be a content marketer’s best friend if they use it right. The tool offers a huge range of features – all designed to make your life easier. Take Context, for example, which can carry out research on the topic you’re working on as you type.
Or Web Clipper, which can instantaneously save articles you want to keep or read later. For content marketers, such features add up to become an invaluable resource for new post ideas or strategies.
Integrations with other applications like Google and Postach.io further Evernote’s capabilities. Being able to turn your notes into a neat and professional blog post, for instance, has undoubted appeal for bloggers.
The key, as stated in the beginning, is to be proactive with Evernote and research all its features. Simply adding notes and tags alone will not do. The onus is on you, the user, to fully utilize the power of the platform and boost your content marketing productivity.